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Latinography™
Our proprietary methodology to find the absolute truth
El Blog
Read our insights as we navigate the Hispanic market
Mucho gusto, it's very nice to meet you
Agua, meaning water in Spanish, represents our vision about succeeding in the Hispanic market.
For centuries, oceans represented the biggest barrier for humanity. Dangerous and always changing. Until mankind developed the right tools to tame the waters and make them a source of food, commerce, knowledge and unlocked the potential of the world.
In the very same way, Hispanic markets can be challenging unless you embark in your journey with the right tools, knowledge and abilities to navigate to rich new shores.
Also, for Hispanics, water has always had mystical and curative powers.
At Agua we embrace the many meanings of our name. Our logo is both the image of drops falling on a pond, and it also represents a water molecule: 2 atoms of hydrogen, one of oxygen.
CEO & Chief Insight Officer
Content Creation & Localization
Project Management
Chief Creative Officer
Crystal Awards - American Marketing Association:
Cert. of Excellence - American Marketing Association:
Enterprise Champion 2008
Selected by the Houston Business Journal as one of the most innovative companies in Houston, with the best corporate culture and biggest impact in the community.
Power 10
Selected by the Houston Business Journal as one of the fastest growing small companies in Houston.
40 under 40
Our CEO was nominated by the Houston Business Journal as one of the emerging leaders in the city.
Manuel Delgado, our CEO, founded Agua in 2003 with the goal of creating the most innovative and successful Hispanic marketing agency in the country.
Prior to founding Agua in 2003, Manuel's career included international marketing positions with JWT Advertising, Compaq, Hewlett-Packard and BMC Software.
An accomplished public speaker, Manuel has lectured at many conferences and seminars, including presentations to the American Marketing Association, the Interactive Marketing Association, Vanderbilt University, the University of Houston, Utah State University and many others.
He has held board positions with the American Marketing Association, the National Society of Hispanic MBAs, the Houston Interactive Marketing Association and NewSpring, a business incubator for low income Hispanic entrepreneurs.
He is currently a board member of AAMA and the Chairman of|Expo Houston, a non-profit organization working to bring a Worlds Fair to Houston in the year 2020.
Manuel holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the UCAB, in Caracas, Venezuela.
Born in Venezuela, Juan Carlos joined Agua in 2005 after an extended career with more than 20 years as a writer, art director and producer for the most important Cultural and Performing Arts Centers in his country.
A talented writer and blogger, Juan Carlos has completed studies in Journalism and Language Arts.
His professional experience includes the production and direction of more than 30 theater plays, operas and musical events. He also worked as a consultant for the edition and translation of bilingual publications and web properties targeting Hispanics in the US.
He has also worked as a copywriter, art director and producer of several soap operas, TV Shows, and TV commercials.
Maryesther joined Agua in 2007, after 9 years of professional experience in marketing and communications in the consumer package goods, event planning and advertising industries.
Prior to joining our team, she worked for Colgate-Palmolive's Marketing Department as a Professional Relations Manager for oral care products.
She holds a Bachelor Degree in Journalism from the Universidad del Zulia in Venezuela, as well as a Marketing Management Certificate from Ryerson University, in Canada.
Luis started his career in Madrid –city in which he developed most of his work– as a graphic designer in OMB, Óscar Mariné Studio, in 1988.
After several years he was recruited by CP Proximity Madrid (Contrapunto, BBDO Group), where he focused on Advertising and Direct Marketing.
Soon he was promoted to Creative Director, and he strongly contributed to make of CP Proximity one of the most recognized agencies all around the world. In 2001, he was selected to lead the creative team in Comunicópolis, a new BBDOs project in Madrid.
After nearly ten years at the BBDO Group, he was recruited by Shackleton Direct, the direct marketing branch of a new and ambitious project of multidisciplinary corporation in advertising –Shackleton Group.
In 2008 he began to think of new challenges that could bring even more excitement to his professional life. As a result, he moved to Houston and joined the Agua team.
Luis studied Philosophy at the prestigious Universidad Autónoma de Madrid and Advertising at the Centro del Diseño y la Comunicación (Centre of Design and Communication) also in Madrid.
Manuel Delgado is a frequent speaker at trade organizations, conferences and board rooms across the US.
His lighthearted approach and information filled presentations have gained him praise and top ratings by conference attendees.
He has addressed a variety of audiences including many chapters of the American Marketing Association, the National Society of Hispanic MBAs, several universities and many industry conferences.
Manuel is available to speak about the following topics:
Our capabilities allow our clients to deeply understand the Hispanic market, gather actionable knowledge and become more effective marketers
Starting from the goals of the client, Agua's planners leverage market and consumer data and formulate the most effective go-to-market strategies. They also identify the essencial "numbers"to define and measure success.
Best-in-class talent turns the strategy into powereful tactics. From advertising to social media, each element created and implemented by Agua is sure to gain the hearts and minds of the audience and achieve the client's goals.
Derived from ethnographic techniques used in sociology and academic research, Latinography is Agua's proprietary methodology to generate rich and deep market knowledge.
The main goal is to gather insights in the most undisturbed setting, like homes, stores, bars and even parties or family gatherings.
The methodology is purely observational and qualitative, allowing clients to understand the whys and hows that are invisible to numbers.
The methodology relies on creative approaches, tailored to the unique challenges and goals of each client:
Agua has conducted Latinographies for Best Buy, HP, Georgia Pacific and others.
Some of the most powerful insights are driven from within the client companies.
Agua develops training and awareness programs to increase your understanding of the Hispanic market and how this market can affect your industry.
These programs will ultimately equip you to make better and more informed decisions to succeed in the Latin arena.
These data-rich programs are customized to include facts relevant to your industry and geographic footprint.
Programs range from in-house seminars to multi-day, multi-city experiences.
Some of the immersion activities experienced by our clients include:
Traditional market research:
Environment Analysis:
Multiple methodologies to answer key research questions:
Strategic Planning
Marketing Strategy
Advertising
Public Relations
Community Engagement
Digital Marketing
Customer Engagement
We're very lucky
We've had the fortune to work with some of the best companies and organizations in the world. Below a few of them. They call it a long-term, valuable partnership. We call it amor.
Armstrong World Industries
Best Buy
The Boys Scouts of America
Castro Cheese (La Vaquita)
Georgia Pacific (Dixie)
Hewlett-Packard
Industrias AlEn (Pinol)
Imperial Sugar
M. D. Anderson Cancer Center
Service Corp. (Dignity Memorial)
Direct Energy
The Houston Texans
Western & Southern Life
For Rent Magazine
2444 Times Boulevard. Suite 100-D
Houston, Texas 77005
832.242.2600
2444 Times Blvd., Suite 100-D. Houston, Texas, 77005 | 832.242.2600
© 2011 Agua Marketing
